10 Acquisition tools that turn brand awareness into customer action
What is customer acquisition?
Acquisition is about acquiring customers: gathering information and using the right digital strategies to persuade them to choose your brand and, ultimately, to buy from you. But it doesn’t stop there. You then want to build a relationship with them, encourage them to make another purchase, and (hopefully) turn them into happy, loyal, long-term customers.
From SEO or social media to emails and blogging, there are lots of customer acquisition strategies – and lots of digital tools that can help. Our team of experts have picked their top 10 – tried, tested and trusted – that they’ve used to transform our clients’ customer acquisition process.
This paper is the second in a series where our experts here at Emakina share their favourite growth marketing tools, starting with brand awareness. They spend hours trawling and testing the many digital tools available, so you don’t have to.