8 Brand awareness tools to build stronger brands and grow your business

What is brand awareness?

Brand awareness is the first phase of growth marketing. It’s defined as the extent to which audiences are familiar with your brand’s identity and its product or services. While it’s certainly about reaching the right target audiences and building a lasting impression of your brand... it’s a little more than that too. It can also be about a lifestyle, a culture, a ‘feeling’ – and, ultimately, it’s about trust.

From social media and content management, to SEO, surveys and more, these 8 digital tools are our go-tos for helping our clients achieve their goal of building a memorable brand.

This paper is the first in a series where our experts here at Emakina share their favourite growth marketing tools, starting with brand awareness. They spend hours trawling and testing the many digital tools available, so you don’t have to.